Tik Tok: the social network of short video clips

The Tik Tok‘s brand

Tik Tok is a recent social network which allows young generations to publish short editable videos on their personal page. The platform was launched in China in September 2016 by the founder Zhang Yiming, 35-years-old guy, who rarely gives interviews and has an almost nonexistent presence on medias.

Actually Tik Tok is one of the most interesting and popular social networks around the world which is having a lot of success on the web. Indeed, the mobile application app has been downloaded nearly 80 million times in the US, with even the likes of Jimmy Fallon giving it high-profile endorsements.

The mobile application was downloaded more than social networks like Facebook, Instagram and Snapchat in the last year. Tik Tok has a similar functionality of a mobile application created by Facebook, but anyway the app created by the social of Mark Zuckerberg didn’t have the same success.

On the video below there is a short presentation of the Chinese app, with comments of the people who are currently using it.

Video presentation of Tik Tok, the short video clips presentation

How Tik Tok works

Tik Tok is a social network that makes young generation create videos of 15 – 60 seconds, with the editing function which allows to add audios and particular effects.

The app allows users to accelerate, slow down and modify videos with the use of a filter, choosing also different sounds and a wide range of songs. There is a dedicated option that allows to record your own reaction while the clip is visualized in your smartphone, the “duo” option allows also to share the video-record of two mobile terminals in one unique video. This last function is used by people who are close each other to film one with the cell phone of the other.

The startup allows people to sign up with a private profile mode, giving them the freedom to choose also the public one.

At the same time Tik Tok use the Artificial Intelligence with the aim to recognize what people like and prefer, so that their content will be personalized and singularly modified.

For more informations about the app it is possible also to check and read the website at the following link: https://www.tiktok.com/enhttps://www.tiktok.com/en